19 May Must-Have Marketing Tools Every Actor Needs
Actors live and breathe their craft and the entertainment industry. There are opportunities every day to further your careers and let your talent shine through to decision-makers.
We here at BunkerLA want to give you every tool possible to make your dreams a reality. Don’t be ill-prepared and miss your next chance to get seen. Marketing yourself and your efforts is a key element to building a solid foundation for your career.
Be sure to utilize these basic advice on marketing for actors to ensure you’re easily remembered and a face that comes to mind the next time a casting director is filling a role.
Online Presence
So much business is done on the internet nowadays. Be sure to have an impactful online presence where you can showcase your work and where decision makers can easily find you. Social media accounts that are geared solely toward your career pursuits are essential. Having an updated website with your clips, images, and updates is a must.
Postcards
Do you ever wonder how to stay in touch with decision makers you’ve met in the past? Postcards are number one. Whether you signed with a new agency, landed a key role in a film, or are attending an upcoming showcase, postcards are unintrusive tools to keep you at the forefront of an industry professional’s mind. There are thousands of actors competing for roles. Don’t lose out on an audition perfect for you because your competition stays in a casting director’s mind. Be that actor that stays in the forefront of a casting director’s mind. Take every opportunity you can to drop a postcard in the mail to someone you’ve already met. Take every opportunity to use a postcard to introduce yourself to a casting director you’d like to meet. They’re easy, fun and can be viewed at the industry professional’s convenience. They appreciate your appreciation for their time.
Business Cards
You hear the stories. Someone is catering a big gig and a casting director asks, “Are you an actor?” The answer should not only be YES, but it should be a quick slip of a business card into his hand. Don’t be left scribbling a web address or a phone number on a cocktail napkin. Be ready. Have a business card with your best headshot and your contact information on it. Carry them in your pocket at all times. Nearly everywhere you go, someone works in the industry. Be ready when you get that question. Everyone gets that question eventually. “Are you an actor?” “Yes. Here’s my business card. Feel free to get in touch. Do you have a card as well? I’d be more than happy to get in touch with you at a more convenient time.”
Don’t let your victories or your chance opportunities get away from you. Be prepared. Be ready. Use these tools to build success.